Marketing Management

Rajan Saxena


This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context. This revised and up-to-date text presents the evolving marketing scenario with the latest marketing data. Salient Features
Language English
ISBN-10 978-93-392-2230-4
No of pages 216
Book Publisher Tata Mcgraw-Hill
Published Date 30 Nov -0001

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Author : Rajan Saxena

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