The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events

Judy Allen



Practical tools and expert advice for professional event planners

Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.

Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

What will you learn from this book

  1. Client Relationship Management: Successful event planning involves building strong relationships with clients, understanding their needs, and delivering tailored solutions.

  2. Detailed Planning and Organization: Thorough planning and meticulous organization are key to executing successful events. This includes timelines, checklists, and contingency plans.

  3. Budgeting and Financial Management: Effective financial management is crucial in event planning, including budgeting, cost estimation, and expense tracking.

  4. Vendor and Venue Management: Coordinating with vendors and selecting appropriate venues are integral parts of the event planning process. Negotiation and communication skills are essential.

  5. Creative and Innovative Approaches: Event planners often need to bring creative and innovative ideas to the table to make events memorable and unique.

  6. Logistics and Execution: The ability to manage logistics and execute plans seamlessly, including coordinating activities and handling unforeseen issues, is vital.

  7. Marketing and Promotion: Successful event planners understand the importance of marketing and promotion to attract attendees and create a buzz around the event.

  8. Risk Management: Identifying and mitigating risks is part of the event planning process, including issues related to weather, safety, and unforeseen circumstances.

  9. Technology Integration: Utilizing technology for event registration, promotion, and communication can enhance efficiency and attendee experience.

  10. Post-Event Evaluation: After the event, evaluating its success, collecting feedback, and conducting a post-mortem analysis help in continuous improvement for future events.

Language English
ISBN-10 047083188X
ISBN-13 9780470831885
No of pages 329
Font Size Medium
Book Publisher Wiley
Published Date 17 Sep 2002

About Author

Author : Judy Allen

2 Books

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