Mission in a Bottle: The Honest Guide to Doing Business Differently - And Succeeding

Seth Goldman , Barry Nalebuff , Sungyoon Choi

Physical

Available

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.

Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

What will you learn from this book

  1. Entrepreneurial Journey: The book likely chronicles the entrepreneurial journey of Seth Goldman and Barry Nalebuff, providing insights into the challenges, successes, and lessons learned in building Honest Tea.

  2. Mission-Driven Business: Honest Tea is known for its commitment to social and environmental responsibility. A key takeaway may be the importance of having a mission-driven approach to business and how it can resonate with consumers.

  3. Innovation in the Beverage Industry: The founders of Honest Tea introduced innovative and healthier beverage options to the market. This could underscore the importance of innovation in differentiating a business in a competitive industry.

  4. Challenges in Scaling: Growing a business presents its own set of challenges. The book may discuss the difficulties Honest Tea faced in scaling up operations and distribution.

  5. Brand Building: Honest Tea has built a strong brand around authenticity and transparency. Lessons on brand building, particularly in the food and beverage industry, could be a key takeaway.

  6. Partnerships and Collaborations: Successful businesses often form strategic partnerships. The book might highlight the role of partnerships in Honest Tea's growth and success.

  7. Adapting to Market Changes: The business world is dynamic, and companies need to adapt. The book may provide insights into how Honest Tea adapted to changes in consumer preferences and market trends.

  8. Sustainability Practices: Given Honest Tea's commitment to sustainability, the book might discuss the importance of integrating environmentally friendly practices into business operations.

  9. Leadership and Decision-Making: Insights into the leadership style of the founders and their decision-making processes could be key takeaways for readers interested in business leadership.

  10. Personal Reflections: The book might offer personal reflections from the founders, sharing their thoughts on the highs and lows of entrepreneurship and the values that guided them.

Language English
ISBN-10 9780770437497
ISBN-13 9780770437497
No of pages 278
Font Size Medium
Book Publisher Crown Business
Published Date 03 Sep 2013

About Author

Author : Sungyoon Choi

NA

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