Capitalising On Customers: An Executive's Guide To CRM

Patricia B Seybold & Mitchell I Kramer



Capitalising on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors’ experience with world’s leading customer-oriented companies. Interspersed with are articles bringing in the Indian context with examples ranging from banks to ‘kirana’ stores! There are also three case studies from India covering the processes in putting customers at the centre of all activities. This well timed book makes sense of the CRM conundrum, assimilates a wealth of information, makes it relevant in the Indian context and presents it in a lucid manner.

Language English
ISBN-10 8125918744
ISBN-13 9788125918745
No of pages 183
Font Size Medium
Book Publisher Vikas Publishing House
Published Date 01 Jan 2005

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