One Land One Billion Minds

Ramanujam Sridhar

Physical

In Circulation

India will soon be among the top 5 global economies in the world, so is it time for brands to invest and harvest? How did a brand like Mohun's benefit from the advertising prowess of Kellogg's? What exactly is Personal Branding? Can the Indian Industry learn about branding from the Software Industry? Here's a book that provides more than just answers to these questions, a comprehensive guide for corporates, managers, branding experts, CEOs, management students; in short anyone who is interested in getting a different perspective. In a nutshell, this book adds a billion new perspectives to that old clinche 'Mind over Matter'. One land, a billion minds is a compilation of interesting anecdotes, experiences and above all it provides key insights on branding in a multilayered and a multifaceted land. It delves deep into the minds and the behaviour of the Indian consumer. It provides a holistic view of the Indian market and the consumers, on innovative strategies and unique approaches that have made a brand, a brand. One Land One Billion Minds is penned by Ramanujam Sridhar, a man known for his advertising acumen and deep understanding of the Indian consumer. His association with the advertising industry is as interesting as the man himself. In this book he writes about his experiences with different brands during his stints in different agencies and his learnings as a consultant. Above all, it provides readers, insights on branding in India. His earlier writings on related subjects have made a great impact and have won him rave reviews and recognition.

What will you learn from this book

  1. Cultural Diversity: India's diverse cultural landscape significantly influences consumer behavior and preferences, necessitating nuanced marketing strategies.

  2. Regional Variations: Understanding regional variations in language, customs, and traditions is crucial for effective market penetration across India.

  3. Consumer Segmentation: The vast population necessitates segmentation based on various factors like demographics, psychographics, and behaviors.

  4. Value-Based Marketing: Indian consumers often prioritize value for money, which might not solely mean low prices but a balance of quality and price.

  5. Localization of Marketing: Tailoring marketing strategies and products to suit regional preferences and cultural nuances is essential for success.

  6. Digital Transformation: India's rapid adoption of digital technology presents vast opportunities for brands to connect with consumers but requires an understanding of the diverse digital landscape.

  7. Brand Loyalty and Trust: Building trust and establishing long-term relationships with consumers are critical due to the importance of word-of-mouth and referrals in Indian culture.

  8. Social and Community Influence: Community and social factors heavily impact purchase decisions, making social influence and community engagement vital for brands.

  9. Evolving Consumer Behavior: India's socio-economic changes continually reshape consumer behaviors and preferences, demanding adaptable marketing strategies.

  10. Challenges and Opportunities: While India offers immense opportunities due to its population size and economic growth, navigating complexities like infrastructure disparities, regulatory challenges, and market saturation requires astute planning.

Language English
ISBN-10 81-85984-22-0
No of pages 400
Font Size Medium
Book Publisher Productivity & Quality Publishing Pvt Ltd
Published Date 01 Nov 2001

About Author

Author : Ramanujam Sridhar

2 Books

Related Books