Brand Vulnerability: Arthur likely discusses how brands can face vulnerability in today's hyper-connected world due to various factors like social media, rapid information dissemination, and heightened consumer scrutiny.
Crisis Management: The book may delve into strategies for handling crises effectively, including case studies and insights on how brands have managed and recovered from challenging situations.
Consumer Activism: Exploring the impact of consumer activism on brands, including how social causes, ethical concerns, and values alignment affect consumer perceptions and loyalty.
Transparency and Authenticity: Highlighting the importance of transparency and authenticity in brand communication and actions, as consumers increasingly value honesty and integrity.
Social Media Dynamics: Arthur might discuss the influence of social media on brand perception and how brands can navigate this landscape to their advantage.
Reputation Management: Strategies for building and maintaining a strong brand reputation, including monitoring and addressing potential risks that could tarnish a brand's image.
Brand Resilience: Insights into creating resilient brands that can weather storms and emerge stronger from challenging situations.
Ethical Business Practices: Discussing the significance of ethical business practices and corporate social responsibility in enhancing brand trust and credibility.
Adapting to Change: Exploring how brands can adapt and evolve in response to changing consumer preferences, market trends, and societal shifts.
Leadership and Branding: The book may emphasize the role of leadership in shaping a brand's values, vision, and response to crises, underscoring the need for strong, ethical leadership in brand management.
Language | English |
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ISBN-10 | 978-0-670-08226-1 |
No of pages | 214 |
Font Size | Medium |
Book Publisher | Penguin Portfolio |
Published Date | 20 Jan 2009 |
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