Brands Under Fire

Ivan Arthur

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What will you learn from this book

  1. Brand Vulnerability: Arthur likely discusses how brands can face vulnerability in today's hyper-connected world due to various factors like social media, rapid information dissemination, and heightened consumer scrutiny.

  2. Crisis Management: The book may delve into strategies for handling crises effectively, including case studies and insights on how brands have managed and recovered from challenging situations.

  3. Consumer Activism: Exploring the impact of consumer activism on brands, including how social causes, ethical concerns, and values alignment affect consumer perceptions and loyalty.

  4. Transparency and Authenticity: Highlighting the importance of transparency and authenticity in brand communication and actions, as consumers increasingly value honesty and integrity.

  5. Social Media Dynamics: Arthur might discuss the influence of social media on brand perception and how brands can navigate this landscape to their advantage.

  6. Reputation Management: Strategies for building and maintaining a strong brand reputation, including monitoring and addressing potential risks that could tarnish a brand's image.

  7. Brand Resilience: Insights into creating resilient brands that can weather storms and emerge stronger from challenging situations.

  8. Ethical Business Practices: Discussing the significance of ethical business practices and corporate social responsibility in enhancing brand trust and credibility.

  9. Adapting to Change: Exploring how brands can adapt and evolve in response to changing consumer preferences, market trends, and societal shifts.

  10. Leadership and Branding: The book may emphasize the role of leadership in shaping a brand's values, vision, and response to crises, underscoring the need for strong, ethical leadership in brand management.

Language English
ISBN-10 978-0-670-08226-1
No of pages 214
Font Size Medium
Book Publisher Penguin Portfolio
Published Date 20 Jan 2009

About Author

Author : Ivan Arthur

1 Books

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