Market Segmentation

Malcolm Mcdonald & Ian Dunbar


Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
Language English
ISBN-10 81-312-0763-3
No of pages 465
Book Publisher Butterworth-Heinemann
Published Date 30 Nov -0001

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