Market Segmentation

Malcolm Mcdonald & Ian Dunbar

Paperback

In Circulation
Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
Language English
ISBN-10 81-312-0763-3
No of pages 465
Book Publisher Butterworth-Heinemann
Published Date 30 Nov -0001

About Author

Related Books