Beyond The Core

Chris Zook


This book provides proven approaches and guidance on how and when to use them-for achieving profitable growth away from your core business. Now, in "Beyond the Core", Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own "repeatable formula" for profitable growth; and guidance on when adjacency moves are smart, and how to choose the right adjacency move for a range of business situations.
Language English
ISBN-10 1-57851-951-9
No of pages 214
Book Publisher Harvard Business School Publishing
Published Date 30 Nov -0001

About Author

Author : Chris Zook

2 Books

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