Pyro Marketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

Greg Stielstra

Physical

In Circulation

How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business––by speaking to the integrity and passion of every customer.

Readers will discover a comprehensive strategy that can help any business reach and retain new markets, by tapping the secrets of what Zondervan marketing leader Greg Stielstra calls PyroMarketing. From the importance of focusing on individual consumers and their preferences, to giving customers an experience with the benefit of your product or service, to converting customers into enthusiastic sales people for your product, to building a state of the art consumer database, PyroMarketing captures in one four–step system the essence of the customer–driven strategies that seek to build markets through the passion and loyalty of the individual. Stielstra's manifesto is based on a powerful and easy–to–apply metaphor––of fire: "There are four steps to creating successful marketing campaigns. You build them the same way you build a campfire. If you were a scout or a camper, you already know the drill. " Gather the driest tinder. Touch it with the match. Fan the flames. Save the coals.

Tapping the latest scientific research into the brain and human behaviour, Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure––while PyroMarketing principles deliver powerful results over the long–term and for less money. Illustrated with case studies including The Purpose–Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of Christ.

What will you learn from this book

  1. Creating Excitement: Pyro marketing likely emphasizes the importance of creating excitement and anticipation around a product or brand, similar to the way a fireworks show captures attention.

  2. Timing is Crucial: The book may discuss the significance of timing in marketing, suggesting that well-timed campaigns can have a more significant impact, much like the precision timing of a fireworks display.

  3. Emotional Engagement: Successful marketing often involves triggering emotional responses. Pyro marketing may focus on ways to emotionally engage with the audience, leaving a lasting impression.

  4. Building to a Crescendo: Similar to a fireworks show, the book might discuss the strategy of building marketing efforts gradually, leading to a crescendo or peak moment that captures maximum attention.

  5. Storytelling: Effective storytelling is a common theme in successful marketing. The book may highlight the importance of telling a compelling narrative to capture the audience's imagination.

  6. Surprise and Delight: The element of surprise and delight is often key to successful marketing. Pyro marketing might suggest ways to incorporate unexpected elements that leave a positive impact.

  7. Strategic Communication: Clear and strategic communication is likely emphasized. The book may provide insights into how to communicate messages effectively to the target audience.

  8. Word-of-Mouth Impact: Pyro marketing may discuss how a well-executed marketing campaign can generate significant word-of-mouth impact, much like a memorable fireworks display becomes a topic of conversation.

  9. Memorability: The book may focus on strategies to make marketing efforts memorable, ensuring that the audience retains a positive and lasting impression.

  10. Integration of Multimedia: Pyro marketing may suggest integrating various multimedia elements, such as visuals, sound, and interactive components, to create a multi-sensory experience for the audience.

Language English
ISBN-10 0060776706
ISBN-13 9780060776701
No of pages 238
Font Size Medium
Book Publisher HarperBusiness
Published Date 27 Dec 2005

About Author

Author : Greg Stielstra

2 Books

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