| Language | English |
|---|---|
| ISBN-10 | 9788125951940 |
| ISBN-13 | 9788125951940 |
| No of pages | 319 |
| Font Size | Medium |
| Book Publisher | Vikas Publishing House |
| Published Date | 29 Aug 2011 |
About Author
Related Books
| Language | English |
|---|---|
| ISBN-10 | 9788125951940 |
| ISBN-13 | 9788125951940 |
| No of pages | 319 |
| Font Size | Medium |
| Book Publisher | Vikas Publishing House |
| Published Date | 29 Aug 2011 |
Arindam Chaudhuri is the Hony. Dean at the Centre for Economic Research and Advanced Studies at IIPM, India's leading B-School. He is also the founder of the Planman Group which has business interests in Consulting, Media and Entertainment and the Editor-in-Chief of The Sunday Indian - the only news magazine in the world that comes out in 14 languages.
The author of Planning India as well as the bestselling books, Count Your Chickens Before They Hatch and Great Indian Dream, he teaches Leadership and National Economic Planning at IIPM. His public seminars on Leadership are a rage with thousands attending them. Since 2001 he has been annually presenting a much-watched 'Alternative Budget' programme on TV, on the day before the budget is announced. He has won numerous awards for his work and in 2004, at the age of 32, he was selected as an advisor to the consultative committee of the Planning Commission of India in the Education & Social sectors.
Under the banner of Planman Motion Pictures he has made several highly acclaimed films and was awarded the National Award for Faltu in 2008 and The Last Lear in 2009. He is also the founder of the charity, Aurobindo Chaudhuri Memorial Great Indian Dream Foundation, which works in the areas of health, education and employment.
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Key Features/Quotes: "I've always been a great believer of advertising and marketing as it is the final frontier between making a good product and creating a stickiness with the consumer. Arindam and Rajita's book actually spells it out in the clearest, still tongue-in-cheek manner that is possible." - Shahrukh Khan " ...this gem of a book will show business and marketers a whole new way of looking at marketing - the T-H-O-R-NS to Competition way!" - Alyque Padamsee About the Book: Thorns to Competition THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21 st century through the acronym T-H-O-R-N-S. The authors profile the Thorns' in Competition thus: TARGET IT RIGHT HIT WHERE IT HURTS OBSESS WITH IT REINVENT IT NAIL IT SELL IT