Markets Are Conversations:
Human Voice in Business:
Hyperlinked World:
End of Control:
Conversational Marketing:
Networked Markets:
Authenticity and Trust:
Open Source Mindset:
Global Conversation:
Understanding Markets as Networks of People:
Language | English |
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ISBN-10 | 9780738204314 |
No of pages | 190 |
Font Size | Medium |
Book Publisher | Basic Books |
Published Date | 10 Jan 2001 |
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This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.