Social Currency: People share things that make them look good. Create content that enhances the social standing or knowledge of those who share it.
Triggers: Link your product or idea to prevalent triggers in the environment. Associating with familiar cues increases the likelihood of being top-of-mind.
Emotion: Emotions drive sharing. Craft content that evokes strong emotions, whether positive or negative, to increase its shareability.
Public Visibility: Make your product or idea more observable to encourage imitation. The more people see others engaging with it, the more likely they are to join in.
Practical Value: Useful information is more likely to be shared. If your content provides practical value, people are motivated to share it with others who may benefit.
Stories and Narratives: Humans are wired to respond to stories. Craft a compelling narrative around your product or idea to make it more shareable and relatable.
Understanding Social Influence: People often look to others for cues on how to behave. Highlight the popularity or adoption of your product to influence others to follow suit.
Ease of Imitation: The more easily people can imitate a behavior or idea, the more likely it is to be contagious. Simplicity and accessibility are key.
Build a Community: Foster a sense of community around your product or idea. Communities provide a platform for people to share and discuss, increasing word-of-mouth.
Surprising Elements: Incorporate elements of surprise into your content. Unexpected or novel information is more likely to grab attention and be shared.
|No of pages
|Simon & Schuster UK
|16 Jan 2014
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