The New Rules of Marketing and PR

David Meerman Scott



The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR is a one-of-a-kind, pioneering guide to the future of marketing. It offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility and increase sales.

It shows how large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches can leverage Web-based communication to get the right message to the right people at the right time, for a fraction of the cost of a big-budget advertising campaign. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Language English
ISBN-10 8126526793
ISBN-13 9788126526796
No of pages 320
Font Size Medium
Book Publisher Wiley India Pvt Ltd
Published Date 02 Jun 2010

About Author

Author : David Meerman Scott

1 Books

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