Bank 3.0: Why Banking Is No Longer Somewhere You Go, But Something You Do

Brett king

Physical

Available

The first edition of BANK 2.0--#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months--took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.

In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments--from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all.

BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

"On the Web and on Mobile, the customer isn't king--he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice."

--Gerry McGovern, author of Killer Web Content

What will you learn from this book

  1. Digital Transformation: Discusses the shift from traditional brick-and-mortar banking to digital platforms, emphasizing how technology has changed the way people interact with banks.

  2. Customer Experience: Emphasizes the importance of customer-centricity in banking, focusing on delivering convenient, personalized, and seamless experiences to customers through digital channels.

  3. Mobile Banking: Explores the rise of mobile banking and its impact on how people manage their finances, conduct transactions, and engage with financial institutions.

  4. Fintech Disruption: Discusses the role of fintech companies in disrupting the traditional banking sector by offering innovative solutions and services that challenge traditional banking models.

  5. Data and Analytics: Highlights the significance of data analytics and insights in shaping customer experiences, improving services, and making data-driven decisions in banking.

  6. Personalization and AI: Explores the use of artificial intelligence (AI) and machine learning in delivering personalized financial services and predictive analytics for customers.

  7. Open Banking: Discusses the concept of open banking, where banks open their APIs to third-party developers, fostering innovation and the creation of new financial products and services.

  8. Security and Trust: Addresses the importance of cybersecurity and building trust in digital banking, considering the vulnerabilities and risks associated with online transactions.

  9. Regulatory Challenges: Explores the regulatory landscape and challenges faced by banks and fintech companies in navigating compliance and regulatory requirements in the digital space.

  10. Future Trends: Considers future trends and potential developments in banking, including the impact of emerging technologies, changing consumer behaviors, and the evolving competitive landscape.

Language English
ISBN-10 1118589637
ISBN-13 9781118589632
No of pages 396
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 05 Feb 2013

About Author

Author : Brett king

1 Books

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