Brain Boosters for Business Advantage

Arthur B. VanGundy

Physical

Available

The difference between the right book about creative thinking and the almost right book is the difference between lightning and the lightning bug. [This book] is the right book. It is lightning.

––Michael Mihalko, Author, Thinker toys and ThinkPad

Here are 101 fun, enlightening games and activities for sparking creativity and creative problem solving in individuals and groups. These idea–generation techniques, or brain boosters, lead to the A–HA! in problem solving.

Vangid knows the field [of creativity and idea generation] backward, forward, up, down, sideways, you name it. . . . We suspect Vangid knows the field as well as anyone, and probably better.

––Wayne Kirchner, Personnel Psychology

These proven idea–generators provide immediate results in:

  • Meetings
  • Strategic planning
  • New product development
  • Continuous improvement efforts
  • Training sessions

And more . . . just use your imagination!

Plus, this easy–to–read resource relates the major principles of creative thinking and explains how to successfully use the techniques. In no time, your organization will be on the road to greater productivity, ingenious problem solving, and improved bottom line results!

What will you learn from this book

  1. Creative Problem-Solving Techniques: Learn and apply creative problem-solving methodologies, such as brainstorming, mind mapping, lateral thinking, and SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse).

  2. Enhancing Innovation Skills: Develop innovation skills by fostering a culture of creativity and idea generation within the organization.

  3. Mindfulness and Cognitive Wellness: Embrace mindfulness practices and techniques that support cognitive wellness, leading to improved focus, clarity, and decision-making.

  4. Continuous Learning and Adaptability: Foster a learning culture that encourages continuous personal and professional development, enabling adaptability to changing business landscapes.

  5. Collaborative Thinking and Team Innovation: Encourage collaborative thinking among teams to leverage diverse perspectives and foster innovation.

  6. Visualization and Mental Imagery: Utilize visualization and mental imagery techniques to stimulate creative thinking and problem-solving.

  7. Design Thinking and User-Centric Approach: Embrace design thinking principles to address challenges and create innovative solutions, focusing on user needs and experiences.

  8. Cognitive Fitness and Brain Health: Recognize the importance of cognitive fitness and maintaining brain health through practices such as exercise, proper nutrition, and adequate sleep.

  9. Pattern Recognition and Critical Thinking: Sharpen critical thinking skills by developing pattern recognition abilities and analytical thinking processes.

  10. Implementing Creative Strategies: Apply creative strategies and techniques in various business aspects, such as marketing, product development, customer service, and strategic planning, to gain a competitive advantage.

Language English
ISBN-10 9780893842673
ISBN-13 9780893842673
No of pages 352
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 10 Nov 1994

About Author

Author : Arthur B. VanGundy

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