Brand Identity: Emphasizes the importance of a clear and consistent brand identity to differentiate and create a lasting impression.
Target Audience Understanding: The necessity of deeply understanding the target audience's needs, behaviors, and preferences to create effective marketing strategies.
Brand Positioning: Discusses strategies for positioning the brand in the market to occupy a distinctive and desirable place in consumers' minds.
Storytelling and Narrative: Explores the power of storytelling in crafting brand narratives that resonate with consumers on an emotional level.
Omni-channel Marketing: Strategies for creating a seamless brand experience across various channels to engage customers consistently.
Brand Engagement and Loyalty: Insights into fostering strong connections with customers and building brand loyalty through engagement and experiences.
Innovation and Adaptability: The need for brands to innovate and adapt to changing market dynamics and consumer behaviors.
Metrics and Measurement: Discusses methods for measuring the effectiveness of brand marketing initiatives and campaigns.
Social Media and Digital Marketing: Explores the role of social media and digital marketing in brand building and customer engagement.
Sustainability and Corporate Social Responsibility (CSR): Emphasizes integrating sustainability and CSR into brand marketing strategies to appeal to socially conscious consumers.
Language | English |
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ISBN-10 | 0-07-058529-6 |
No of pages | 247 |
Font Size | Medium |
Book Publisher | Tata Mcgraw-Hill |
Published Date | 16 Jan 2000 |
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Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including:
* Finding the right name or changing names.
* Creating logos, signatures, and corporate identity programs.
* Building a brand through advertising.
* Creating, managing, and marketing brand equity.