The Brand Marketing Book

Joe Marconi


Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including: * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.
Language English
ISBN-10 0-07-058529-6
No of pages 247
Book Publisher Tata Mcgraw-Hill
Published Date 30 Nov -0001

About Author

Author : Joe Marconi

2 Books

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