What will you learn from this book
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Customer-Centric Culture: The book may emphasize the importance of cultivating a company culture that prioritizes and revolves around customer needs and preferences.
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Understanding Customer Behavior: Successful growth strategies often involve a deep understanding of customer behavior. The book might delve into methods for understanding and predicting customer actions.
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Customer Feedback and Insights: Gathering and leveraging customer feedback is likely a key theme. The book may discuss strategies for collecting actionable insights from customers.
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Personalization: Tailoring products, services, and experiences to individual customer preferences may be highlighted as a strategy for growth.
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Relationship Building: Building strong and lasting relationships with customers is often a foundation for sustainable growth. The book may provide insights into effective relationship-building strategies.
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Innovation with Customer in Mind: Growth may come from innovation that directly addresses customer needs. The book might explore how to innovate with a customer-centric mindset.
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Brand Loyalty: Customer-centered growth often involves fostering brand loyalty. The book may discuss strategies for creating a loyal customer base.
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Employee Engagement: Engaging employees in the customer-centric mission is crucial. The book may provide guidance on how to align internal efforts with customer-focused growth.
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Measuring Customer Success: Metrics related to customer success and satisfaction are likely discussed. The book may delve into key performance indicators (KPIs) for customer-centered growth.
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Adapting to Changing Customer Expectations: Customer expectations evolve. The book may emphasize the importance of staying agile and adapting to changing customer needs and preferences.
| Language | English |
|---|---|
| ISBN-10 | 0201479672 |
| ISBN-13 | 9780201479676 |
| No of pages | 320 |
| Font Size | Medium |
| Book Publisher | Basic Books |
| Published Date | 07 Apr 1996 |
About Author
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In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent times, they have put the customer at the center of all they do. The result is lower costs and profitable growth. Drawing on dozens of case studies of every kind of enterprise from convenience store chains to global telecommunications giants.
Whiteley and Hessan define five proven strategies that you can use to grow - even under the most adverse business conditions. Breaking through the mystique and mystery that surround successful companies, the authors show that stellar achievement is within the reach of every organization. In fact, any company can master these strategies.
Like the previous bestseller from Forum - The Customer-Driven Company - Customer-Centered Growth is a model of hands-on, practical advice as well as conceptual insight. To help put you on the road to growth immediately, this new book is filled with specific action steps and guidelines, as well as a 60-page toolkit that you can tailor to your unique situation.