The Invisible CEO: My Mudra Years, Including Agkspeak

A Krishnamurthy

Physical

In Circulation

The Invisible CEO is a repertoire of very deep thoughts and reflections of a person, who till recently, led one of India’s best advertising agencies. The book includes a critique of brands and advertising and goes well beyond all of that into what touches our lives and living. The core of the book reasonates with the following theme:

“No matter how different you are, or how much of an ‘odd man out’ you feel, if you believe strongly enough and long enough, it is possible to continue to be who you are and to make a success out of doing what you love.”

Written by A G Krishnamurthy, it covers:

The Mudra Story; What I have Learned*; What I have Liked*(* Selected from AGK speak, Business, Standard)

What will you learn from this book

  1. Leadership Lessons: Krishnamurthy might share insights into effective leadership styles, strategies, and philosophies that he applied during his tenure as the CEO of Mudra Communications.

  2. Business Challenges: The book may discuss the challenges Krishnamurthy faced while steering Mudra Communications through various business landscapes, including market shifts and industry disruptions.

  3. Innovation and Creativity: Expect to find details about fostering innovation and nurturing creativity within the company. This could encompass campaigns, initiatives, or processes that encouraged creative thinking.

  4. Company Culture: The memoir may delve into the development of Mudra's company culture, emphasizing values, beliefs, and practices that shaped the organization.

  5. Client Relationships: Insights into building and maintaining strong client relationships could be a highlight. This might include anecdotes or lessons on client management and satisfaction.

  6. Personal Growth: Krishnamurthy might share personal anecdotes of growth, challenges, and learning experiences encountered during his tenure.

  7. Strategic Decision-making: Expect discussions around key strategic decisions made during his time as CEO and the rationale behind them.

  8. Industry Evolution: The book might reflect on the evolution of the advertising and marketing industry during Krishnamurthy's leadership and his insights into its changing dynamics.

  9. Mentorship and Team Building: Expect discussions on the importance of mentorship, team building, and talent development in building a successful organization.

  10. Legacy and Learnings: Krishnamurthy might conclude the memoir by summarizing his overall learnings, the legacy he aimed to leave behind, and any advice for aspiring leaders or entrepreneurs.

Language English
ISBN-10 9780070597624
ISBN-13 9780070597624
No of pages 182
Font Size Medium
Book Publisher McGraw Hill Education
Published Date 24 Jan 2005

About Author

Author : A Krishnamurthy

NA

Related Books