Pick Me: Breaking Into Advertising and Staying There

Nancy Vonk & Janet Kestin

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Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

What will you learn from this book

  1. Building a Strong Portfolio: The importance of creating a standout portfolio that showcases your skills, creativity, and unique perspective to catch the attention of potential employers.

  2. Crafting a Compelling Personal Brand: Developing a personal brand that reflects your values, skills, and personality to differentiate yourself in a competitive industry.

  3. Networking and Relationship Building: Emphasizing the significance of networking within the industry, establishing connections, and building relationships with professionals who can offer guidance and opportunities.

  4. Effective Communication Skills: The book likely highlights the importance of strong communication skills, both written and verbal, as a key asset in the advertising field.

  5. Navigating the Creative Process: Understanding the creative process in advertising and how to effectively contribute and collaborate within a creative team.

  6. Adaptability and Resilience: The need for adaptability in the face of evolving industry trends and the importance of resilience in dealing with challenges and setbacks.

  7. Continuous Learning and Skill Development: The advertising landscape is dynamic, and the book may underscore the importance of continuous learning and skill development to stay relevant.

  8. Embracing Diversity and Inclusion: Recognizing the value of diversity and inclusion in advertising and understanding how different perspectives contribute to more creative and effective campaigns.

  9. Balancing Creativity and Strategy: Finding the right balance between creativity and strategic thinking, understanding how creative ideas align with broader marketing objectives.

  10. Mentorship and Learning from Others: Seeking mentorship within the industry and learning from the experiences of seasoned professionals to accelerate personal and professional growth.

Language English
ISBN-10 0471715573
ISBN-13 9780471715573
No of pages 216
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 13 Sep 2005

About Author

Author : Nancy Vonk & Janet Kestin

2 Books

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