The New Rules of Sales and Service

David Meerman Scott



In this revised and updated paperback of "The New Rules of Sales and Service," bestselling author David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind. "The New Rules of Sales & Service," "Revised and Updated "shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction. It's required reading for any organization that interacts with the public -- ranging from independent consultants to established large corporations and small businesses to new start-ups and non-profits -- and is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape. Updates to this edition include: Sections on fresh strategies and new tools, including Periscope Completely revised and updated stories 5-10 new success stories

What will you learn from this book

  1. Content Marketing: Emphasizes the role of content in sales and service, focusing on creating valuable, educational, and engaging content to attract and retain customers.

  2. Real-Time Engagement: Discusses the importance of engaging with customers in real-time through various digital channels like social media, chat, and instant messaging.

  3. Personalization: Highlights the significance of personalized interactions and customized experiences to meet individual customer needs and preferences.

  4. Data-Driven Strategies: Advocates for leveraging data and analytics to understand customer behavior, preferences, and trends to tailor sales and service approaches.

  5. Agility and Adaptability: Encourages businesses to be agile and adaptable, responding quickly to changing market dynamics and customer expectations.

  6. Relationship Building: Stresses the value of building long-term relationships with customers by providing ongoing value and support beyond the sale.

  7. Integration of Sales and Service: Discusses the need for alignment and integration between sales and service teams to deliver a seamless customer experience.

  8. Customer-Centric Approach: Focuses on putting the customer at the center of sales and service strategies, ensuring a customer-first mindset across the organization.

  9. Storytelling in Sales: Explores the power of storytelling as a sales tool, using narratives to connect with customers and communicate value effectively.

  10. Adopting New Technologies: Highlights the role of new technologies and tools in sales and service, including CRM systems, automation, AI, and chatbots.

Language English
ISBN-10 9788126572601
ISBN-13 9788126572601
No of pages 304
Font Size Medium
Book Publisher Wiley
Published Date 15 May 2018

About Author

Author : David Meerman Scott

1 Books

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