Customer Relationship Management

Kaj Storbacka


In Circulation

To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as never before. This book is a result of an extensive research project that studied new ideas in marketing, and how these strategies are being applied throughout the US and Europe. The case studies provided demonstrate the ability of effective CRM programmes to refine customer relationships and increase their value.

Language English
ISBN-10 9780071188616
ISBN-13 9780071188616
No of pages 176
Font Size Medium
Book Publisher Mcgraw Hill
Published Date 16 Dec 2001

About Author

Author : Kaj Storbacka


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