Net Success reveals what really works-and what doesn't-on the Web. Twenty-four of the most successful leaders in Internet commerce offer the inside story on: # Important social trends that will drive the phenomenal growth of Internet commerce-and how to take advantage of them; # How key players in online commerce have been so successful; # Business models that work for online enterprises ranging from financial services to publishing to the travel industry; # New ideas in online advertising, direct marketing, and public relations. ; # How to use the Web to maximize efficiency and communication inside your company. .......Net Success shares the wisdom and experience of some of the most successful Internet pioneers-the experts who made the Web work for business despite intense competition, volatile markets, and constantly changing technology.