The Game-Changer : How You Can Drive Revenue and Profit Growth with Innovation

A.G. Lafley And Ram Charan


In Circulation

How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

What will you learn from this book

  1. Innovation as a Growth Driver: Highlighting the significance of innovation in generating revenue, improving profitability, and gaining a competitive edge.

  2. Consumer-Centric Innovation: Emphasizing the importance of understanding consumer needs, preferences, and behaviors as a foundation for innovation.

  3. Innovation Strategy: Developing a structured approach to innovation, including processes, frameworks, and methodologies for generating and implementing new ideas.

  4. Cross-Functional Collaboration: Encouraging collaboration across different departments or teams to foster an innovative culture and approach.

  5. Risk-Taking and Experimentation: Advocating for a culture that embraces calculated risks and experimentation to foster innovation and growth.

  6. Continuous Improvement: Stressing the importance of continuous improvement and evolution in products, services, and business models.

  7. Leadership's Role in Innovation: Discussing the role of leadership in fostering innovation, setting the tone, and supporting a culture conducive to creativity.

  8. Metrics and Measurement: Implementing metrics and measurement systems to track and evaluate the success of innovation initiatives.

  9. Innovation Portfolio Management: Managing a diverse portfolio of innovations, balancing short-term gains with long-term strategic innovation initiatives.

  10. Adapting to Market Changes: Addressing the importance of adapting and responding to market changes by innovating in products, services, and strategies.

Language English
ISBN-10 0307381730
ISBN-13 9780307381736
No of pages 336
Font Size Medium
Book Publisher Crown Business
Published Date 08 Apr 2008

About Author

Author : A.G. Lafley And Ram Charan

2 Books

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