Awakening the Entrepreneur within.

Michael E Gerber

Physical

In Circulation

How to go from dreaming about having your own business to actually doing it, from the international bestselling author of THE E-MYTH REVISITED

Every startup in the world – before it was a startup – began as a dream in the mind of a visionary who had the audacity to take their mind somewhere it had never been before. But books on entrepreneurs and entrepreneurship never fully address this single most important part of the entire process: how to dream, and how to take that dream and turn it into reality.

Now Michael Gerber, renowned as the man behind E-MYTH, the man who taught generations of entrepreneurs to take their existing businesses to the next level, shows how ordinary people can create extraordinary companies – without any experience to guide them. For anyone who's ever dreamed of moving beyond their workaday job to create their own vision – or tried to do so and struggled – this book will show them how they too can awaken their inner entrepreneur by focusing on the four dimensions of the entrpreneurial personality:

–The Dreamer
–The Thinker
–The Performer
–The Leader

In AWAKENING THE ENTREPRENEUR WITHIN, Gerber shows us how a successful entrepreneur must embrace each of these four facets to succeed. This is truly an essential read for anyone ready to make their dreams a reality.

What will you learn from this book

  1. E-Myth Philosophy: Gerber often refers to the E-Myth (Entrepreneurial Myth), challenging misconceptions about entrepreneurship and offering guidance on how to succeed as an entrepreneur.

  2. Mindset Shift: Encouraging a shift in mindset from being a technician (working in the business) to becoming an entrepreneur (working on the business).

  3. Systematic Approach: Emphasizing the importance of creating systems and processes to streamline operations and achieve scalability.

  4. Business Ownership vs. Self-Employment: Distinguishing between owning a business and being self-employed, advocating for building scalable and sustainable enterprises.

  5. Entrepreneurial Vision: Helping individuals clarify their entrepreneurial vision and purpose, aligning it with their business endeavors.

  6. Understanding the Customer: Stressing the significance of understanding customers' needs and delivering exceptional value to them.

  7. Creating Value: Focusing on creating value through innovative solutions, products, or services that address specific market demands.

  8. Building a Brand: Guiding individuals on how to build a strong brand identity and presence that resonates with their target audience.

  9. Continuous Learning and Adaptation: Encouraging ongoing learning, adaptability, and agility in responding to market changes and opportunities.

  10. Leadership Development: Developing leadership skills to effectively lead and inspire teams in pursuing the entrepreneurial vision.

Language English
ISBN-10 0061568147
ISBN-13 9780061568145
No of pages 268
Font Size Medium
Book Publisher Harper Collins
Published Date 02 Jun 2008

About Author

Author : Michael E Gerber

5 Books

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