The Marketing Whitebook, 2010-2011: One-Stop Guide For Marketers




Businessworld???s guide for marketers, The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behavior in India. Anchored by essays from consumer experts, the sixth edition examines buying behavior in consumption trends and in the different product and service markets. Based on current research from India???s best known market research agencies and consultancies such as Ernst &Young, KPMG, PricewaterCoopers, Mckinsey & Company, Nielsen, FICCI and others, this book guides the reader on growth avenues in the consumer goods market, new models in the services industry, emerging youth trends, investment patterns in the education market and the evolving telecom market in India.

This edition takes a close look at: Spends on asset categories by urban and rural consumers Growth drivers in the food, automobiles, FMCG, personal care and baby care market The Tier II and Tier III cities, how they are growing, and how they are different The health and wellness economy, which is embracing multiple platforms and aiming to attract foreign investors. Medical and religious tourism, the market characteristics and the promise Online behavior of? Indian teens and much, much more...

What will you learn from this book

  1. Market Trends and Insights: The Marketing Whitebook typically offers a comprehensive overview of current market trends, consumer behaviors, and industry insights, helping marketers stay informed about the evolving landscape.

  2. Consumer Behavior Analysis: Understanding consumer behavior is crucial for effective marketing. The book likely delves into consumer motivations, preferences, and the factors influencing purchasing decisions.

  3. Digital Marketing Strategies: In the digital age, online marketing is a key focus. The book may provide insights into effective digital marketing strategies, including social media, content marketing, and search engine optimization.

  4. Integrated Marketing Communications (IMC): The concept of IMC, which involves coordinating various marketing channels to deliver a consistent message, is likely covered. This approach ensures a unified brand presence.

  5. Data-Driven Decision Making: The importance of using data and analytics to inform marketing decisions is a common theme. Marketers can leverage data for targeted campaigns, measuring success, and refining strategies.

  6. Brand Building Strategies: Building and managing a strong brand is crucial. The book may discuss brand positioning, differentiation, and strategies for creating a lasting and positive brand image.

  7. Global Marketing Considerations: For businesses operating in a global context, understanding cultural nuances, market variations, and adapting marketing strategies accordingly is often emphasized.

  8. Innovative Marketing Approaches: Successful marketing often involves creativity and innovation. The book may showcase case studies or examples of companies that have implemented innovative marketing approaches.

  9. Customer Relationship Management (CRM): Maintaining strong relationships with customers is a priority. The book may discuss CRM strategies and the importance of customer retention and loyalty.

  10. Measuring Marketing ROI: Evaluating the return on investment (ROI) of marketing efforts is crucial. The book may provide frameworks and methodologies for assessing the effectiveness of various marketing campaigns.

Language English
ISBN-10 8190845233
ISBN-13 9788190845236
No of pages 330
Font Size Medium
Book Publisher Bussinessworld
Published Date 10 Feb 2010

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Author : Anonymous

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