Making Decisions.

Stephen J. Hoch Howard C. kunreuther Robert E.Gunt

Physical

In Circulation

Perspectives from leaders in decision science at Wharton Organized in part through Whartona s Risk Management and Decision Processes Center, the book assembles leading researchers from Whartona s business faculty who demonstrate how to apply the latest approaches in decision--making from four perspectives: personal, managerial, negotiator, and consumer.

Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

Language English
ISBN-10 8126507047
No of pages 339
Font Size Medium
Book Publisher Wiley
Published Date 03 Sep 2004

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