What will you learn from this book
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Definition of a Platform: The book defines a platform as a business model that facilitates exchanges between different user groups. It brings together producers and consumers, creating value through interactions on the platform.
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Network Effects: Platforms benefit from network effects, where the value of the platform increases as more users participate. Positive network effects can lead to exponential growth and increased value for all participants.
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Data as a Core Asset: Successful platforms leverage data as a critical asset. They collect and analyze user data to improve their services, personalize experiences, and enhance overall efficiency.
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Ecosystem Dynamics: Platforms create ecosystems where third-party developers, partners, and users contribute to the overall value of the platform. A vibrant ecosystem enhances the platform's competitiveness.
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Openness and APIs: Many successful platforms embrace openness and provide Application Programming Interfaces (APIs) that allow third-party developers to build complementary products and services, expanding the platform's functionality.
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Platform Business Models: The book explores various platform business models, such as two-sided markets, advertising-based models, and data-driven models. It provides insights into how different platforms generate revenue.
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Regulatory Challenges: Platforms often face regulatory challenges due to their disruptive nature. The book discusses how regulations and policies may need to evolve to address the unique aspects of platform business models.
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Platform Strategies: The authors provide strategies for building and growing successful platforms, including designing for interaction, managing externalities, and establishing governance mechanisms.
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Disruption and Innovation: Platform business models have the potential to disrupt traditional industries. The book examines how platforms drive innovation and reshape competitive landscapes.
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Challenges of Platform Leadership: The responsibilities and challenges of platform leaders are explored, including the need for effective governance, managing trust and reputation, and adapting to evolving market dynamics.
| Language | English |
|---|---|
| ISBN-10 | 0393354350 |
| ISBN-13 | 9780393354355 |
| No of pages | 336 |
| Font Size | Medium |
| Book Publisher | W. W. Norton & Company |
| Published Date | 10 Oct 2017 |
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A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.
Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.
As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.