Strategy Maps.

Robert S Kaplan & David P Norton


In Circulation

"Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy.

What will you learn from this book

  1. Visualization of Strategy: Kaplan and Norton introduce the concept of strategy maps as a visual representation of an organization's strategy, illustrating the cause-and-effect relationships between various strategic objectives.

  2. Alignment of Objectives: The book emphasizes the importance of aligning strategic objectives across different levels of the organization, ensuring that each level contributes to the achievement of higher-level goals.

  3. Balanced Scorecard Perspective: Building on the Balanced Scorecard framework, "Strategy Maps" integrates financial and non-financial measures, providing a comprehensive view of performance.

  4. Linking Intangible Assets to Strategy: Kaplan and Norton discuss how organizations can leverage and manage intangible assets, such as human capital, customer relationships, and organizational capabilities, to achieve strategic objectives.

  5. Cause-and-Effect Relationships: The concept of cause-and-effect relationships is central to strategy maps, helping organizations understand how improvements in certain areas contribute to overall strategic success.

  6. Learning and Growth Perspective: The authors highlight the significance of continuous learning and growth, both at the individual and organizational levels, as a critical enabler of long-term success.

  7. Customer Perspective: "Strategy Maps" emphasizes the importance of customer-centric strategies, encouraging organizations to align their objectives with customer needs and expectations.

  8. Internal Processes Perspective: Kaplan and Norton explore how effective internal processes contribute to achieving strategic objectives, focusing on operational excellence and efficiency.

  9. Financial Perspective: While the book expands beyond financial metrics, it recognizes the continued importance of financial performance as a key indicator of overall organizational success.

  10. Implementation Challenges: Kaplan and Norton discuss the challenges organizations may face in implementing strategy maps, providing insights into overcoming obstacles and ensuring successful execution.

Language English
ISBN-10 1591391342
ISBN-13 9781591391340
No of pages 454
Font Size Medium
Book Publisher Harvard Business Review Press
Published Date 01 Feb 2004

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