How Digital Is Your Business?

Adrian J. Slywotzky , David J. Morrison

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The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well.

Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.

Most of the early efforts to answer the question "How digital is your business?" have been shrouded in techno-speak: a veritable Tower of Babel unconnected with the real needs of business. Slywotzky and Morrison show, first of all, that becoming digital is not about any of the following: having a great Web site, setting up a separate e-business, having next-generation software, or wiring your workforce.

What they so creatively demonstrate is that a digital business is one whose strategic options have been transformed--and significantly broadened--by the use of digital technologies. A digital business has strategic differentiation, a business model that creates and captures profits in new ways and develops powerful new value propositions for customers and talent. Above all, a digital business is one that is unique.

How Digital Is Your Business? is a groundbreaking book with universal appeal for everyone in the business world. It offers:

* Profiles of the future: the in-depth story of the digital pioneers--Dell Computer, Charles Schwab, Cisco Systems, Cemex.

* Insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM.

* An analysis of the profitable dot-coms: AOL, Yahoo!, and eBay.

While How Digital Is Your Business? has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful digital tools it offers for use in creating a digital future for your own company.

What will you learn from this book

  1. Digital Transformation is Inevitable:

    • The book emphasizes that the digital transformation of business is inevitable. Companies need to adapt to the digital landscape to remain competitive and relevant in the modern economy.
  2. The Power of Digital Platforms:

    • Slywotzky and Morrison discuss the significance of digital platforms in facilitating business interactions. Digital platforms enable companies to connect with customers, suppliers, and partners in new and innovative ways.
  3. Customer-Centric Approach:

    • The authors highlight the importance of adopting a customer-centric approach in the digital era. Understanding and meeting the evolving needs of customers is crucial for success in the digital business landscape.
  4. Data as a Strategic Asset:

    • The book emphasizes the strategic value of data in the digital age. Companies that can effectively collect, analyze, and leverage data have a competitive advantage in making informed business decisions.
  5. Ecosystem Collaboration:

    • Slywotzky and Morrison discuss the concept of ecosystem collaboration, where companies form partnerships and collaborations within digital ecosystems to create value and drive innovation.
  6. Agility and Adaptability:

    • The authors stress the importance of agility and adaptability in the face of digital disruption. Successful companies are those that can quickly adapt to changing market conditions and leverage new digital opportunities.
  7. Digital Business Models:

    • The book explores various digital business models, including subscription-based services, digital marketplaces, and data-driven business models. Understanding and choosing the right digital business model is critical for success.
  8. Integration of Physical and Digital:

    • Slywotzky and Morrison discuss how companies can integrate physical and digital elements to create a seamless and enhanced customer experience. This integration is essential for staying competitive in the digital age.
  9. Rethinking Value Chains:

    • The authors encourage companies to rethink traditional value chains in the digital era. Digital technologies enable the reconfiguration of value chains to optimize efficiency and deliver greater value to customers.
  10. Continuous Innovation:

    • The book highlights the need for a culture of continuous innovation in digital businesses. Companies should foster an environment that encourages experimentation, learning from failures, and embracing new technologies.
Language English
ISBN-10 9780609607701
No of pages 326
Font Size Medium
Book Publisher Random House Audio
Published Date 07 Nov 2000

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