Blink - Book Summary

Malcolm Gladwell





In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK.

Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus.

BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life. 


What will you learn from this book

In this summary, you will learn-

1. How snap-judgments are important

2. The ‘thin-slicing’ technique

3. How errors occur in snap-judgments

4. Phenomena such as sensation transference, mind-blindness, etc.

Language English
No of pages 20
Book Publisher i-Read Publications
Published Date 29 Jan 2020
Audio Book Length 00:17:03

About Author

Author : Malcolm Gladwell

8 Books

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