Rokda: How Baniyas Do Business

Nikhil Inamdar

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In Circulation

Baniya - a derivative of the Sanskrit word Vanij, is a term synonymous with India's trader class. Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail.

Nikhil Inamdar's Rokda features the stories of a few pioneering men from this mercantile community - Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami, Rohit Bansal, co-founder of Snapdeal, Neeraj Gupta, founder of Meru Cabs and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kota - amongst others. Through the triumphs and tribulations of these men in the epoch marking India's entire post independence struggle with entrepreneurship from the License Raj to the opening up of the floodgates in 1991 and the dawn of the digital era - Rokda seeks to uncover the indomitable spirit of the Baniya.

What will you learn from this book

  1. Entrepreneurial Spirit: Highlighting the entrepreneurial mindset and spirit within the Baniya community.

  2. Business Acumen: Exploring the business acumen and strategies employed by Baniya entrepreneurs.

  3. Cultural Influences: Discussing how cultural factors play a role in shaping the business practices of the Baniya community.

  4. Risk Management: Emphasizing the approach to risk management and decision-making in Baniya businesses.

  5. Networking and Relationships: Discussing the importance of networking and relationship-building in the Baniya business ecosystem.

  6. Adaptability: Highlighting the ability of Baniya businesses to adapt to changing market conditions and economic environments.

  7. Innovation: Exploring any innovative approaches or unique business models employed by Baniya entrepreneurs.

  8. Success Stories: Sharing specific success stories or case studies of prominent Baniya businesses.

  9. Ethical Business Practices: Discussing the ethical considerations and values that guide Baniya business practices.

  10. Lessons for Other Entrepreneurs: Extracting lessons and principles from the Baniya business model that could be applicable to entrepreneurs from various backgrounds.

Language English
ISBN-10 818400589X
ISBN-13 9788184005899
No of pages 240
Font Size Medium
Book Publisher Random House India
Published Date 12 Nov 2014

About Author

Author : Nikhil Inamdar

1 Books

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