Ingenius: A Crash Course on Creativity

Tina Seelig

Physical

In Circulation

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn.

International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco.

In in Genius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Friend’s Rework, and Seth Godin’s Poke the Box.

What will you learn from this book

  1. Creativity is a Skill: Seelig emphasizes that creativity is not just an innate talent but a skill that can be developed through practice and cultivation.

  2. Constraints Drive Creativity: Constraints can actually spur creativity by forcing individuals to think outside the box and come up with innovative solutions to problems.

  3. Mindset Matters: Adopting a growth mindset, where challenges are seen as opportunities for growth rather than obstacles, is crucial for nurturing creativity.

  4. Imagination is Key: Cultivating imagination is essential for generating creative ideas. Seelig suggests exercises and techniques for expanding one's imagination.

  5. Risk-taking is Essential: Creativity often involves taking risks and being willing to fail. Seelig encourages readers to embrace failure as a learning opportunity rather than a setback.

  6. Experimentation is Vital: Experimentation allows individuals to test out new ideas and refine them based on feedback. Seelig advocates for a mindset of continuous experimentation.

  7. Collaboration Enhances Creativity: Collaborating with others can spark creativity by bringing diverse perspectives and skillsets to the table. Seelig discusses strategies for effective collaboration.

  8. Creativity Requires Action: Ideas alone are not enough; taking action is necessary to bring creative concepts to fruition. Seelig provides practical advice for turning ideas into reality.

  9. Creativity Can Be Cultivated in Any Context: Whether in business, education, or everyday life, creativity can be cultivated and applied to various situations and challenges.

  10. Reflection is Important: Reflection allows individuals to learn from their experiences and refine their creative process over time. Seelig encourages readers to regularly reflect on their creative endeavors.

Language English
ISBN-10 0062020714
ISBN-13 9780062020710
No of pages 224
Font Size Medium
Book Publisher HarperOne
Published Date 07 Apr 2015

About Author

Author : Tina Seelig

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