The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

Mark Joyner


In Circulation

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." -Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." -John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." -Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." -Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." -Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

What will you learn from this book

  1. Clear and Compelling Offer: The book likely emphasizes the importance of crafting an offer that is not just attractive but irresistible to the target audience.

  2. Relevance to Customer Needs: Effective offers address specific customer needs or pain points, demonstrating a deep understanding of the target market.

  3. Differentiation: The offer should stand out from competitors and provide a unique value proposition that makes it irresistible.

  4. Simplicity: The concept of keeping the offer simple and easy to understand is often highlighted, ensuring that customers quickly grasp its value.

  5. Limited-Time Element: Creating a sense of urgency or exclusivity by incorporating a time-limited element can increase the appeal of the offer.

  6. Risk Reversal: The book might discuss strategies for minimizing or reversing perceived risks for the customer, making the offer more enticing.

  7. Clarity in Communication: Communicating the offer clearly and effectively is crucial to ensure that customers understand the value they will receive.

  8. Customer-Centric Approach: The offer should be designed with the customer in mind, focusing on how it solves their problems or fulfills their desires.

  9. Testing and Optimization: Continuous testing and optimization of the offer based on customer feedback and market response are likely emphasized for ongoing success.

  10. Alignment with Brand: The irresistible offer should align with the overall brand identity and values, reinforcing a consistent message to customers.

Language English
ISBN-10 0471738948
ISBN-13 9780471738947
No of pages 219
Font Size Medium
Book Publisher John Wiley & Sons,Inc
Published Date 23 Sep 2005

About Author

Author : Mark Joyner

2 Books

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