Anything But Ordinary: A Crash Course in Lateral Business Thinking
Physical
In CirculationWhat will you learn from this book
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Embrace Creativity: Encourage and foster a culture of creativity and innovation within the business. Embracing new ideas and unconventional thinking can lead to breakthroughs.
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Challenge the Status Quo: Question traditional norms and paradigms in business. Reconsidering established practices can spark fresh perspectives and opportunities.
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Think Beyond Boundaries: Break free from conventional boundaries and limitations in problem-solving. Explore diverse viewpoints and possibilities.
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Experiment and Iterate: Adopt an experimental mindset. Test new concepts, learn from failures, and iterate quickly to find successful solutions.
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Cross-Pollination of Ideas: Draw inspiration from diverse sources and industries. Apply insights from unrelated fields to innovate within your own industry.
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Customer-Centric Approach: Focus on understanding and addressing customer needs creatively. Design solutions that go beyond expectations and delight customers.
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Agility and Adaptability: Cultivate agility to respond swiftly to changes in the market. Adaptability is crucial for staying relevant and competitive.
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Collaboration and Open Communication: Foster collaboration and open communication among team members. Encourage sharing of ideas and constructive feedback.
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Risk-Taking and Resilience: Encourage calculated risk-taking and resilience. Embrace failures as learning experiences and opportunities for growth.
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Continuous Learning and Evolution: Emphasize continuous learning and evolution. Business success often lies in adapting to change and evolving with the times.
| Language | English |
|---|---|
| ISBN-10 | 9780462099712 |
| ISBN-13 | 9780462099712 |
| No of pages | 207 |
| Font Size | Medium |
| Book Publisher | Marshall Cavendish |
| Published Date | 10 Sep 2009 |
About Author
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In today s surplus society, the customer is faced with endless choice. But while everything may be better, brighter and more varied, it is also increasingly the same. In order to succeed in such a competitive world, both individuals and companies must come up with new takes on old business models, fight commoditization, and find unconventional avenues to growth. In this irreverent and award-winning book, Forster and Kreuz hold a mirror up to businesses and managers and force them to take a hard look at themselves and the way they do business.
Using fascinating examples and cases, the authors show that things can be done differently. It s not just about making big leaps, but also taking alternative paths (which is something many companies struggle with). As the Financial Times said, this book is a match that ignites breakthrough thinking and creativity .