What will you learn from this book
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Unconventional Thinking: The book highlights how successful organizations and leaders embrace unconventional thinking and innovative approaches to challenge the status quo.
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Pioneering Companies: It profiles companies that have disrupted industries by embracing creativity, taking risks, and implementing bold strategies, leading to their success.
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Culture of Innovation: "Mavericks at Work" emphasizes the importance of fostering a culture that encourages creativity, experimentation, and a willingness to break away from traditional norms.
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Leadership and Vision: The book likely explores the role of visionary leadership in empowering teams and driving innovation by setting audacious goals and inspiring others to think differently.
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Adaptability and Resilience: Successful mavericks often exhibit adaptability and resilience, embracing change and challenges as opportunities for growth and innovation.
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Customer-Centric Focus: The book might highlight the significance of prioritizing customer needs and experiences in shaping innovative products and services.
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Embracing Diversity: Mavericks often encourage diversity of thought and perspectives, recognizing its role in fostering innovation and creativity within organizations.
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Learning from Failure: It may discuss how embracing failure as a learning opportunity and encouraging a risk-taking culture can lead to breakthrough innovations.
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Strategies for Disruption: The book likely provides insights into the strategies and tactics adopted by maverick companies to disrupt industries and stay ahead of the curve.
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Sustainability of Innovation: Exploring how organizations sustain a culture of innovation over time, ensuring continuous relevance and evolution in a rapidly changing business landscape.
| Language | English |
|---|---|
| ISBN-10 | 978-0-00725747-8 |
| ISBN-13 | 9780060779610 |
| No of pages | 305 |
| Font Size | Medium |
| Book Publisher | William Morrow Paperbacks |
| Published Date | 02 Jan 2008 |
About Author
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The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success.
Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? That’s the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for business.