Zero to One: Notes on Start Ups, or How to Build the Future

Blake Masters , Peter Thiel


In Circulation

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them.

It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

What will you learn from this book

  1. Monopoly Power: Thiel argues that successful startups should aim for monopoly power rather than competing in crowded markets. A monopoly allows a company to capture long-term value and maintain a strong market position.

  2. Innovation: Thiel emphasizes the importance of creating something truly innovative, moving from zero to one, rather than copying existing ideas or engaging in incremental improvements (going from one to n).

  3. Secrets and Contrarian Thinking: Successful startups often uncover and leverage hidden truths or secrets that others have overlooked. Thiel encourages entrepreneurs to think contrarian and challenge conventional wisdom.

  4. Vertical Progress: Vertical progress involves creating something entirely new or groundbreaking. Thiel suggests that this type of progress is more valuable than horizontal progress, which involves expanding on existing ideas.

  5. Founding Team: The composition and dynamics of the founding team are crucial. A strong, complementary team with a shared vision can significantly contribute to a startup's success.

  6. Long-Term Thinking: Thiel advocates for a focus on long-term goals and planning. Successful companies build lasting value rather than pursuing short-term gains.

  7. Sales and Distribution: Building a great product is not enough; a successful startup also needs an effective sales and distribution strategy. Thiel highlights the importance of reaching customers and scaling distribution.

  8. Technology as a Driver: Technological innovation is a key driver of successful startups. Thiel encourages entrepreneurs to leverage technology to create transformative products and services.

  9. Risk-Taking: Successful entrepreneurs take calculated risks. Thiel advises against avoiding risks altogether and instead advocates for understanding and managing risks effectively.

  10. Lean Startups: Thiel challenges the notion of lean startups and suggests that great companies are not built on the principles of staying small and being agile. Instead, he encourages entrepreneurs to aim for a substantial and lasting impact.

Language English
ISBN-10 0753555190
ISBN-13 9780753555194
No of pages 210
Font Size Medium
Book Publisher Random House
Published Date 18 Sep 2014

About Author

Author : Peter Thiel

2 Books

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