Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

Al Golin

Physical

In Circulation

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.

The recent rash of corporate scandals?and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust.

Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald’s, Toyota, Owens-Corning, and many others. In Trust or Consequences, he reveals how to:

  • create an effective trust strategy
  • determine the impact of trust issues on stakeholders
  • assess trust-building performance and calculate the difficulty of restoring trust
  • create a "trust bank" for saving deposits of good will to draw on as needed

This invaluable resource offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

What will you learn from this book

  1. The Central Role of Trust: Expect the book to underscore the critical role trust plays in business success, reputation, and relationships with stakeholders.

  2. Building and Maintaining Trust: Insights into strategies for building and maintaining trust with customers, employees, investors, and the wider community.

  3. Transparency and Communication: Discussions on the importance of transparency and effective communication as foundational elements in establishing trust with various stakeholders.

  4. Corporate Social Responsibility: The book may explore how corporate social responsibility initiatives can contribute to building trust by demonstrating a commitment to ethical and socially responsible business practices.

  5. Crisis Management: Insights into how trust can be both built and eroded during times of crisis, and strategies for effective crisis communication and reputation management.

  6. Trust as a Competitive Advantage: The authors might discuss how a strong reputation for trustworthiness can be a powerful differentiator in the marketplace.

  7. Employee Trust: Expect considerations on how building trust among employees fosters a positive workplace culture and contributes to overall organizational success.

  8. Measuring Trust: The book may provide guidance on how to measure and assess trust within an organization and among its stakeholders.

  9. Adapting to Change: Insights into how trust dynamics can change in the face of organizational changes or industry shifts, and strategies for navigating these changes.

  10. Case Studies and Examples: The inclusion of real-world examples and case studies demonstrating successful (or cautionary) tales of trust-building in various business contexts.

Language English
ISBN-10 0814473881
ISBN-13 9780814473887
No of pages 248
Font Size Medium
Book Publisher Amacom
Published Date 20 Aug 2018

About Author

Author : Al Golin

2 Books

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