Probably no amount of classroom training can beat learning through real life examples.This is especially true in the case of Marketing Management where consumer tastes & loyalties and market dynamics are ever-changing. With his book Case Studies in Marketing, Dr. Suresh Abhyankar gives students of Marketing Management an insight into ground realities.

The case studies he has carefully selected from his vast experience as a Marketing Consultant intend to make students aware of the various situations in the market place and the challenges they as future marketers would be likely to face. The author covers all the relevant topics of Marketing Management like Sales Management, Retail Marketing, Industrial Marketing, Services Marketing, Agricultural Marketing,Rural Marketing, Consumer Behaviour,International Marketing,Strategic Marketing and Consumer Protection, making this a useful book for students and faculty a like.

Pertinent questions at the end of the case studies challenge students to come up with possible solutions and determine the best solution in the given circumstances. A must -have book for students as well as the faculty of Marketing Management!