What will you learn from this book
-
Clarity of Purpose: A big idea provides a clear and compelling purpose for a company, helping align employees and stakeholders toward a common goal.
-
Strategic Focus: The book may emphasize the significance of having a central idea to guide strategic decision-making, ensuring that all activities contribute to the overarching vision.
-
Brand Differentiation: A strong, central idea can set a company apart from its competitors, contributing to brand distinctiveness and customer recognition.
-
Inspiration for Innovation: The big idea can serve as a catalyst for innovation, inspiring teams to think creatively and develop new products or services aligned with the central concept.
-
Employee Engagement: A compelling central idea can boost employee morale and engagement by providing a sense of purpose and direction within the organization.
-
Effective Communication: The book may discuss how a big idea simplifies communication both internally and externally, making it easier for stakeholders to understand and connect with the company.
-
Customer Appeal: A well-defined central idea often resonates with customers, creating a positive perception and fostering customer loyalty.
-
Adaptability: The big idea may also contribute to the company's adaptability, allowing it to evolve and respond to changes in the market while staying true to its core concept.
-
Strategic Partnerships: A clear central idea can facilitate strategic partnerships by providing a shared vision and purpose for collaboration.
-
Long-Term Sustainability: The book may argue that a big idea contributes to the long-term sustainability of a company by guiding its evolution and ensuring relevance in the market.
| Language | English |
|---|---|
| ISBN-10 | 1846682746 |
| ISBN-13 | 9781846682742 |
| No of pages | 230 |
| Font Size | Medium |
| Book Publisher | Profile Books |
| Published Date | 01 Jan 2009 |
About Author
Related Books
Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. 'The Big Idea' maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand it is shared between customers and employees alike.
Companies who have distinguished themselves with a big idea include: Virgin (not British Airways), John Lewis (not Debenhams), Apple (not IBM), Ikea (not MFI) and Orange (not Cellnet). Customers don't just buy from these companies, they buy into them they choose them not through economic logic, but emotional logic. As products and services become more and more similar, emotional logic will become the single most important business driver. The benefits of appealing to it can already be seen: Orange has a much lower turnover of customers than Cellnet and Ikea operates in over 23 countries while MFI only does business in Britain. A big idea isn't just a cute thing to have: it's the spark that makes places thrive while others just exist.