What will you learn from this book
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Value Proposition: Focus on creating a compelling value proposition that addresses the needs and pain points of your target customers, offering unique benefits and differentiation.
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Customer Segments: Identify and segment your target customers based on their characteristics, behaviors, and preferences to tailor your value proposition and marketing strategies effectively.
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Channels: Determine the most effective channels to reach and engage your target customers, whether through digital platforms, physical stores, direct sales, partnerships, or other distribution channels.
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Customer Relationships: Define the type of relationships you want to establish with your customers, whether through personalized services, self-service options, community engagement, or other approaches.
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Revenue Streams: Explore different revenue streams and pricing models to monetize your value proposition, such as one-time sales, subscriptions, licensing, advertising, or affiliate partnerships.
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Key Activities: Identify the key activities and processes required to deliver your value proposition, including product development, marketing, sales, operations, and customer support.
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Key Resources: Determine the essential resources and assets needed to operate your business successfully, such as physical infrastructure, technology, human capital, partnerships, and intellectual property.
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Key Partnerships: Collaborate with strategic partners, suppliers, distributors, or other stakeholders to leverage their expertise, resources, and networks to enhance your business model and value delivery.
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Cost Structure: Evaluate your cost structure and expenses, including fixed costs, variable costs, overheads, and investments, to ensure profitability and sustainability.
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Business Model Canvas: Use the Business Model Canvas framework to visualize and analyze all key components of your business model, fostering strategic clarity, alignment, and innovation.
| Language | English |
|---|---|
| ISBN-10 | 8126533676 |
| ISBN-13 | 9788126533671 |
| No of pages | 276 |
| Font Size | Medium |
| Book Publisher | Wiley |
| Published Date | 28 Dec 2011 |
About Author
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"