I Am Right You Are Wrong.

Edward De Bono


In Circulation

In this book Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the ‘rock logic’ of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring.

Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.

Language English
ISBN-10 0-14-012678-3
ISBN-13 978-0140126785
No of pages 293
Font Size Medium
Book Publisher Penguin Books
Published Date 01 Dec 1992

About Author

Author : Edward De Bono

31 Books

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