Branding Unbound by Rick

Rick Mathieson



Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities--and challenges--of this revolution. Written for nontechnical readers, this book features:

What will you learn from this book

  1. Customer-Centric Approach: Prioritizing customer needs and experiences to create stronger brand connections and loyalty.

  2. Consistency Across Channels: Ensuring a cohesive and consistent brand image and message across various touchpoints and platforms.

  3. Emotional Branding: Emphasizing emotional connections and storytelling to build deeper relationships with the audience.

  4. Brand Purpose and Values: Focusing on the brand's purpose and values to resonate with consumers who share similar ideals.

  5. Adaptability and Innovation: Staying agile and innovative to adapt to changing market dynamics and stand out in a competitive landscape.

  6. Digital Branding Strategies: Leveraging digital platforms effectively for brand building, marketing, and engagement.

  7. Measuring Brand Performance: Establishing metrics and KPIs to evaluate the effectiveness of branding strategies.

  8. Authenticity and Transparency: Being authentic and transparent in brand communications to build trust and credibility.

  9. Sustainability and Social Responsibility: Integrating sustainability and social responsibility into brand identity and actions.

  10. Employee Engagement: Recognizing the importance of internal branding and employee engagement in delivering a consistent brand experience.

Language English
ISBN-13 9780814472873
No of pages 244
Font Size Medium
Book Publisher Amacom
Published Date 01 Jan 2007

About Author

Author : Rick Mathieson

2 Books

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