Persuasive Proposals and Presentations

Heather Pierce

Physical

Available

Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice. About the Author: Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.

What will you learn from this book

  1. Structuring Proposals and Presentations: Guidance on organizing content logically and effectively to capture the audience's attention and convey the message clearly.

  2. Understanding the Audience: Emphasizing the importance of knowing the audience's needs, interests, and preferences to tailor proposals and presentations accordingly.

  3. Crafting Compelling Messages: Techniques for creating persuasive and engaging content that resonates with the audience and addresses their concerns or challenges.

  4. Visual Design and Multimedia: Using visuals, graphics, multimedia elements, and technology to enhance the appeal and effectiveness of proposals and presentations.

  5. Storytelling and Narrative: Incorporating storytelling techniques to make the content more relatable, memorable, and emotionally engaging.

  6. Handling Objections: Strategies for anticipating and addressing potential objections or questions that the audience might have during the presentation.

  7. Call-to-Action: Encouraging the audience to take specific actions or make decisions by including a clear and compelling call-to-action.

  8. Practice and Delivery: Tips for practicing delivery, refining public speaking skills, and using body language effectively to convey confidence and credibility.

  9. Feedback and Iteration: Importance of seeking feedback, evaluating responses, and iterating on proposals and presentations for continuous improvement.

  10. Ethical Persuasion: Emphasizing the ethical considerations in persuasive communication, ensuring transparency, honesty, and integrity in proposals and presentations.

Language English
ISBN-10 0070598843
ISBN-13 9780070598843
No of pages 52
Font Size Medium
Book Publisher McGraw Hill Education
Published Date 01 Jan 2004

About Author

Author : Heather Pierce

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