The Airbnb Story: How to Disrupt an Industry, Make Billions of Dollars … and Plenty of Enemies
Physical
In CirculationWhat will you learn from this book
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Innovative Disruption: The book likely delves into how Airbnb disrupted the traditional hospitality industry through an innovative peer-to-peer sharing model, allowing individuals to rent out their homes and spaces to travelers.
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User-Centric Design: Airbnb's success is often attributed to its commitment to providing an excellent user experience. The book may highlight the company's focus on meeting the needs and expectations of both hosts and guests, fostering trust and loyalty.
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Community Building: Airbnb's platform emphasizes community, and the book may discuss how the company cultivated a sense of belonging and trust among users, contributing to the platform's growth.
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Adaptability and Resilience: The ability to adapt to challenges and market changes is a key theme in many success stories. The book might showcase how Airbnb adapted its business model over time, demonstrating resilience in the face of adversity.
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Global Expansion Strategies: Understanding how Airbnb expanded globally and adapted to different cultural and regulatory environments could be a key takeaway. Insights into the challenges and successes of international expansion may be explored.
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Brand Building and Marketing: The book may provide insights into how Airbnb built and promoted its brand. Successful strategies in creating a recognizable and trustworthy brand identity could be highlighted.
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Technology and Data Utilization: Given the tech-driven nature of Airbnb, the book might delve into the role of technology and data analytics in connecting hosts and guests efficiently, as well as enhancing the overall user experience.
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Crisis Management: Airbnb faced various challenges, including regulatory issues and safety concerns. The book may explore how the company managed crises and addressed negative incidents, offering lessons in crisis management.
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Impact on the Sharing Economy: The story of Airbnb could be framed within the broader context of the sharing economy. The book might discuss how Airbnb's success influenced and shaped the sharing economy landscape.
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Entrepreneurial Leadership: Insights into the entrepreneurial mindset and leadership style of Airbnb's founders may be highlighted. Their decision-making processes, risk-taking, and overall approach to entrepreneurship could serve as valuable lessons for aspiring business leaders.
| Language | English |
|---|---|
| ISBN-10 | 0753545594 |
| ISBN-13 | 9780753545591 |
| No of pages | 217 |
| Font Size | Medium |
| Book Publisher | Virgin Books |
| Published Date | 15 Feb 2018 |
About Author
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An engrossing story of audacious entrepreneurism' Charles Duhigg ‘Captures the remarkable journey of Airbnb exceedingly well' Reid Hoffman ‘fast paced, fun dive into one of the seminal firms of our time' Rana Foroughi In 2008, two broke art school graduates and their coder-whiz friend set up a platform that – in less than a decade – became one of the largest provider of accommodations in the world. Now valued at $31 billion, Airbnb is in the very top tier of Silicon Valley’s ‘unicorn’ startups.
Yet the company has not been without controversy – disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighborhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation – where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate.
This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms – cultural zeitgeist, hotel disruptor, enemy to regulators – and the first in-depth character study of its leader Brian Cheeky, the company’s curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber and where they are going next.