The Art Of Choosing.

Sheena Iyengar

Paperback

In Circulation

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.

'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT

Language English
ISBN-10 9781408702949
No of pages 315
Font Size Medium
Book Publisher Little Brown & Co
Published Date 20 May 2010

About Author

Author : Sheena Iyengar

2 Books

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