The Goal II: It's Not Luck

Eliyahu M Goldratt



The Goal: v. 2 is a narrative of how Alex uses the theory of constraints in marketing, sales, and business strategy, to his benefit. Alex is content, with his team of associates in place, the future seems exciting and certain. That is until, a shift in policy causes the board of directors to decide to sell all three companies. Alex is tasked with improving the standards of all three companies, to ensure a good sale. This situation puts him in a sadistic dilemma. If he succeeds at the task assigned to him, the company will be sold at a good price, if he fails, the company will be sold anyway. Both scenarios end with him losing his job. Additionally, he has to deal with the challenges that come with raising two teenage children.

What will you learn from this book

  1. Theory of Constraints (TOC): Goldratt emphasizes the TOC, which revolves around identifying and managing constraints in a process to improve overall system performance.

  2. Focus on System Optimization: Rather than optimizing individual components, it's crucial to identify and address the constraints that limit the entire system's performance.

  3. Thinking Processes: The book introduces various thinking processes to help identify and solve complex problems systematically, encouraging a logical and structured approach to decision-making.

  4. Market Constraints: Understanding and addressing market constraints are essential. It's crucial to align products or services with market demands to maximize profitability.

  5. Conflict Resolution: The book touches upon conflict resolution techniques, highlighting the importance of finding win-win solutions that benefit all stakeholders involved.

  6. Continuous Improvement: The concept of ongoing improvement is central. Businesses should continually reassess their processes and strategies to adapt to changing circumstances and improve performance.

  7. Critical Chain Project Management: Goldratt introduces the concept of critical chain project management, which focuses on managing resources effectively to optimize project completion times.

  8. Socratic Questioning: Encouraging the use of Socratic questioning techniques helps in fostering critical thinking and problem-solving skills within teams and individuals.

  9. Marketing and Sales Strategies: The book discusses various marketing and sales strategies, emphasizing the importance of aligning these strategies with the organization's capabilities and constraints.

  10. Systems Thinking: Adopting a systems thinking approach is crucial for understanding the interdependencies within an organization and making informed decisions that consider the system as a whole.

Language English
ISBN-10 8185984107
ISBN-13 9788185984100
No of pages 283
Font Size Medium
Book Publisher Productivity & Quality
Published Date 01 Dec 2009

About Author

Author : Eliyahu M Goldratt

7 Books

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