Flip: How to Succeed by Turning Everything You Know on Its Head

Peter Sheahan


In Circulation

Emphasizing flexible, counterintuitive decision making, Flip calls for a new way of doing business in an economy where conventional wisdom won't get you anywhere

"Business today requires new perspectives"—this is how Peter Sheahan, one of the youngest and fastest-rising stars on the international consulting and speaking circuit, begins this essential guidebook for succeeding in the twenty-first century. Sheahan reveals how the world's most effective organizations and individuals distinguish themselves from the competition, instead of running with the pack.

In Flip he uncovers what the superstars of modern business have in common: an ability to "flip"—to think counterintuitively and then act boldly, with no regard for "business as usual" conventions. Sheahan explores six major flips:

  • Action Creates Clarity—to move forward you must act in spite of ambiguity. Your action will create the clarity you're looking for.
  • To keep pace with rising expectations, you can't just be fast, good, or cheap. Instead you must recognize that Fast, Good, Cheap: Pick Three–Then Add Something Extra has become the new standard in every industry.
  • To develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff.
  • To satisfy customers' needs for engagement and contact—spiritual, emotional, physical—remember that it's not just business, Business Is Personal.
  • To win mass-market success, Find It on the Fringe. The way to separate yourself from the competitive herd is to be courageous and create new market space.
  • To Get Control, Give It Up. You cannot command and control customers or the talented staff needed to reach them. Instead you must empower others to create, dream, and believe for you.

Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas. Those who take on these lessons will be in position to join other "flipstars" such as Richard Branson, Google, Toyota, Rupert Murdoch, and Apple.

Stick to what you learned in business school at your peril. . . . The small-world economy calls for a new way of doing business. It calls for Flip.

What will you learn from this book

  1. Disruptive Thinking: Encouraging a mindset that challenges the status quo and seeks unconventional solutions.

  2. Innovation and Creativity: Embracing innovation and creativity to transform industries or business models.

  3. Adaptability and Agility: Being adaptable and agile in response to changes in the market or industry.

  4. Customer-Centric Approach: Focusing on understanding and meeting customer needs in innovative ways.

  5. Rethinking Strategies: Encouraging leaders to reevaluate and flip traditional strategies or approaches for better outcomes.

  6. Risk-Taking: Embracing calculated risks and exploring new opportunities outside the norm.

  7. Flexibility in Business Models: Advocating for flexible business models that can pivot and adapt to changing circumstances.

  8. Entrepreneurial Mindset: Cultivating an entrepreneurial mindset within organizations to foster growth and innovation.

  9. Leadership Transformation: Encouraging leaders to rethink their leadership style and strategies to foster a culture of innovation.

  10. Continuous Learning: Emphasizing the importance of ongoing learning and adaptation in a rapidly changing business environment.

Language English
ISBN-10 0061558958
ISBN-13 9780061558955
No of pages 327
Font Size Medium
Book Publisher Harper Collins
Published Date 04 Feb 2008

About Author

Author : Peter Sheahan

2 Books

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