The Next Economy: Will You Know Where Your Customers Are?

Eeliot Ettenberg



Within the next decade, customers, who already hold the lion's share of economic decision-making power, will be in total control of what is sold, how, where and why.

Today's buyer's market is just a precursor of what The Next Economy will bring - an era in which all middlemen, including marketers, will have to reinvent what they do to justify their continued role. The traditional Four P's of marketing have lost their relevance: declining customer loyalty, increasing price pressures, shrinking profits, reliance on price promotions that kill profits and the widening credibility gap between cynical customers and the brands and businesses they once trusted.

In fact, Ettenberg dubs the next ten years The Decade of Solitude during which Baby Boomers, the current economic group, will retreat from the marketplace and decrease consumption. So what's a business to do to survive? Businesses will have to move from merely satisfying the customer to dellghting the customer.

What will you learn from this book

  1. Digital Transformation: Given the title, the book may discuss the ongoing digital transformation and its impact on the economy, businesses, and customer behavior.

  2. Customer-Centric Strategies: A focus on understanding and adapting to changing customer preferences and behaviors in the evolving economic landscape.

  3. Technological Disruptions: The book might explore how emerging technologies are disrupting traditional business models and creating new opportunities.

  4. Data and Analytics: In the next economy, data and analytics are likely to play a crucial role. The book may discuss leveraging data for better decision-making and understanding customer trends.

  5. Adaptability and Agility: Businesses need to be agile and adaptable in the face of rapid changes. The book may emphasize the importance of agility in navigating the next economy.

  6. Economic Trends: Exploration of key economic trends shaping the next era, including globalization, sustainability, and other relevant factors.

  7. Innovation and Creativity: The next economy is likely to reward innovation and creativity. The book may discuss strategies for fostering innovation within organizations.

  8. E-commerce and Omnichannel Strategies: Given changes in customer behavior, the book may explore effective e-commerce and omnichannel strategies for businesses.

  9. Sustainability and Social Responsibility: Consideration of how sustainability and social responsibility are becoming integral to business success in the evolving economic landscape.

  10. Global Perspective: The book may offer a global perspective, considering how economic changes and customer behaviors are interconnected on a global scale.

Language English
ISBN-10 0071379657
ISBN-13 9780071379656
No of pages 220
Font Size Medium
Book Publisher McGraw-Hill
Published Date 16 Jan 2002

About Author

Author : Eeliot Ettenberg

2 Books

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