• Ideas spread in the same manner as diseases do.
• Epidemics are created when a few critical people have been reached.
• Even small changes can create big impact if the context is conducive.
• Merely getting the message to people doesn’t guarantee that it will cause an epidemic.
• The message itself needs to stay with people long after the influence of the messengers is gone.
|No of pages||279|
|Published Date||01 May 2001|
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