The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell


In Circulation

THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction.

Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are.

In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.

What will you learn from this book

  1. Law of the Few: A small number of people, known as connectors, mavens, and salesmen, play a crucial role in spreading ideas and causing them to reach a tipping point.

  2. Connectors: Connectors are individuals with an extensive network of social connections, influencing the spread of ideas by connecting people across different social circles.

  3. Mavens: Mavens are information specialists who have a deep knowledge of specific topics and share their expertise willingly, contributing to the dissemination of information.

  4. Salesmen: Salesmen are charismatic individuals with persuasive communication skills, capable of influencing others and driving the adoption of ideas or products.

  5. Stickiness Factor: The stickiness factor refers to the quality that makes an idea or message memorable and likely to "stick" in the minds of individuals, contributing to its widespread adoption.

  6. The Power of Context: Gladwell emphasizes the significance of context in understanding and influencing behavior. Small changes in the environment or context can have a disproportionate impact on outcomes.

  7. The Law of the Broken Windows: The Broken Windows theory suggests that visible signs of disorder and neglect can lead to an increase in crime and social disorder. Addressing small issues can prevent larger problems.

  8. Small Changes, Big Effects: Gladwell argues that small changes or interventions can sometimes lead to disproportionately significant effects, especially when reaching a tipping point.

  9. Epidemic Spreading: The concept of epidemics in social behavior, where ideas or behaviors can spread rapidly and exponentially, akin to the spread of infectious diseases.

  10. Understanding Cultural Trends: The Tipping Point provides insights into understanding and predicting cultural trends, identifying the factors that contribute to certain ideas or products gaining widespread popularity.

Language English
ISBN-10 0349114463
ISBN-13 978-0349114460
No of pages 279
Font Size Medium
Book Publisher Abacus
Published Date 01 May 2001

About Author

Author : Malcolm Gladwell

8 Books

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