• Ideas spread in the same manner as diseases do.
• Epidemics are created when a few critical people have been reached.
• Even small changes can create big impact if the context is conducive.
• Merely getting the message to people doesn’t guarantee that it will cause an epidemic.
• The message itself needs to stay with people long after the influence of the messengers is gone.
|No of pages||279|
|Published Date||01 May 2001|
Author : Malcolm Gladwell8 Books
Malcolm Gladwell is the author of five New York Times bestsellers — The Tipping Point, Blink,Outliers, What the Dog Saw, and David and Goliath.
He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres.
Gladwell has been included in the TIME 100 Most Influential People list and touted as one of Foreign Policy’s Top Global Thinkers.
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