The Breakaway Brand

Francis J Kelly , Iii & Barry Silverstein


In today’s overcrowded marketplace, only a select few brands truly rise above the competition. That’s what The Breakaway Brand is about .Its about the brand that stands out, not just in its own product category, but from all other brands. Its about the brand that achieves huge results. Its about the brand that breaks away.
Language English
ISBN-10 0-07-061187-4
No of pages 289
Book Publisher Tata Mcgraw-Hill
Published Date 30 Nov -0001

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